Provisional 2026 edition
Top Swiss watch and jewellery brands 2026
The watch and jewellery brands in the Swiss Lions 100, ranked on global scale, Swiss value creation, prominence and impact. Most watchmakers are private and publish no figures, so their revenues are analyst estimates.
16 brands in the Swiss Lions 100. Leader: Rolex, No. 3 overall.
| 1 | RolexGeneva | No. 3 | CHF 11.0bn e | 100 | 93.8 | 70 | 35 | 78.8 |
|---|---|---|---|---|---|---|---|---|
| 2 | Audemars PiguetLe Brassus | No. 14 | CHF 2.6bn e | 100 | 69.3 | 55 | 20 | 61.9 |
| 3 | OmegaBiel/Bienne | No. 25 | CHF 2.2bn e | 100 | 77 | 20 | 20 | 56.6 |
| 4 | Patek PhilippeGeneva | No. 31 | CHF 2.5bn e | 100 | 76.2 | 0 | 0 | 54.4 |
| 5 | BreitlingGrenchen | No. 40 | CHF 820m e | 100 | 67.6 | 50 | 0 | 52.2 |
| 6 | TAG HeuerLa Chaux-de-Fonds | No. 42 | CHF 742m e | 100 | 71.8 | 50 | 0 | 52.1 |
| 7 | Richard MilleLes Breuleux | No. 46 | CHF 1.8bn e | 100 | 63.8 | 0 | 0 | 49.9 |
| 8 | Vacheron ConstantinGeneva | No. 47 | CHF 914m e | 100 | 61.1 | 35 | 0 | 49.8 |
| 9 | TudorGeneva | No. 48 | CHF 460m e | 100 | 56.9 | 70 | 35 | 49.2 |
| 10 | TissotLe Locle | No. 50 | CHF 720m e | 100 | 76.8 | 20 | 20 | 48.1 |
| 11 | IWC SchaffhausenSchaffhausen | No. 51 | CHF 672m e | 100 | 64.5 | 35 | 0 | 48.0 |
| 12 | HublotNyon | No. 53 | CHF 495m e | 100 | 62.9 | 50 | 0 | 47.6 |
| 13 | Jaeger-LeCoultreLe Sentier | No. 59 | CHF 641m e | 100 | 55.4 | 35 | 0 | 46.3 |
| 14 | LonginesSaint-Imier | No. 62 | CHF 920m e | 100 | 70.5 | 0 | 0 | 46.0 |
| 15 | SwatchBiel/Bienne | No. 63 | CHF 740m e | 100 | 77.7 | 0 | 0 | 45.4 |
| 16 | ChopardGeneva | No. 67 | CHF 380m e | 100 | 56.8 | 35 | 0 | 42.5 |
No brand matches. Clear the search or choose All.
Select a column heading to sort, or a brand for its profile. Bars show how each brand compares in each area; hover over a heading for its meaning, or over an impact or philanthropy bar for the evidence. e: estimated revenue. GP: gross profit, used for commodity traders.