Provisional 2026 edition
Where the value comes from
The combined revenue of the Swiss Lions 100, broken down by sector, by canton, by language region and by the era in which each brand was founded.
By sector
The seven ranking categories, with Other Services broken out by sub-sector.
| Sector | Brands | Revenue | Share of the 100 |
|---|---|---|---|
| Financial ServicesZurich Insurance, UBS, Swiss Re and 11 more | 14 | CHF 170.0bn | 20.9% |
| Industry & EngineeringABB, Schindler, Givaudan and 28 more | 31 | CHF 153.8bn | 18.9% |
| Life Sciences & HealthRoche, Novartis, Lonza and 11 more | 14 | CHF 147.6bn | 18.2% |
| Food & BeverageNestlé, Nespresso, Lindt & Sprüngli and 5 more | 8 | CHF 121.9bn | 15.0% |
| Shipping and logisticsMSC, Kuehne+Nagel | 2 | CHF 105.4bn | 13.0% |
| Business servicesAdecco, DKSH, SGS | 3 | CHF 38.5bn | 4.7% |
| Travel and aviationAvolta, SWISS, Swissport and 1 more | 4 | CHF 28.2bn | 3.5% |
| Watches & JewelleryRolex, Audemars Piguet, Omega and 13 more | 16 | CHF 27.6bn | 3.4% |
| Commodity tradingGlencore, Mercuria | 2 | CHF 10.2bn | 1.2% |
| Consumer Goods & DesignLogitech, Victorinox, On and 2 more | 5 | CHF 8.4bn | 1.0% |
| Technology and dataSportradar | 1 | CHF 1.5bn | 0.2% |
Combined revenue of the brands in the Swiss Lions 100, in Swiss francs, as used in the ranking (gross profit for commodity traders). Brands inside a group are counted separately, so some revenue is counted twice. Revenue is earned worldwide and placed in the canton of the global headquarters. The Other Services category is shown by sub-sector.
By canton
Where the brands have their global headquarters.
| Canton | Brands | Revenue | Share of the 100 |
|---|---|---|---|
| ZurichABB, Zurich Insurance, UBS and 23 more | 26 | CHF 259.9bn | 32.0% |
| Basel-StadtRoche, Novartis, Avolta and 4 more | 7 | CHF 153.8bn | 18.9% |
| GenevaRolex, MSC, Givaudan and 11 more | 14 | CHF 126.8bn | 15.6% |
| VaudNestlé, Nespresso, Audemars Piguet and 6 more | 9 | CHF 118.6bn | 14.6% |
| ZugHolcim, Sika, Glencore and 3 more | 6 | CHF 42.7bn | 5.3% |
| SchwyzKuehne+Nagel, Victorinox, Oerlikon | 3 | CHF 26.2bn | 3.2% |
| LucerneSchindler, Emmi, Komax | 3 | CHF 16.3bn | 2.0% |
| FribourgLiebherr | 1 | CHF 13.9bn | 1.7% |
| AargauDSM-Firmenich, Siegfried, Hero | 3 | CHF 11.0bn | 1.4% |
| Basel-LandschaftEndress+Hauser, Ricola, Clariant and 2 more | 5 | CHF 9.1bn | 1.1% |
| St. GallenGeberit, Bühler, VAT Group and 1 more | 4 | CHF 8.5bn | 1.0% |
| SchaffhausenGeorg Fischer, IWC Schaffhausen, SIG Group | 3 | CHF 6.5bn | 0.8% |
| BernOmega, Longines, Swatch and 1 more | 4 | CHF 4.6bn | 0.6% |
| ThurgauStadler | 1 | CHF 4.2bn | 0.5% |
| GraubündenEMS-Chemie | 1 | CHF 1.9bn | 0.2% |
| JuraRichard Mille | 1 | CHF 1.8bn | 0.2% |
| NidwaldenPilatus Aircraft | 1 | CHF 1.7bn | 0.2% |
| NeuchâtelTAG Heuer, Tissot | 2 | CHF 1.5bn | 0.2% |
| SolothurnBreitling, Jura | 2 | CHF 1.3bn | 0.2% |
| UriDätwyler | 1 | CHF 1.1bn | 0.1% |
| Appenzell AusserrhodenHuber+Suhner | 1 | CHF 876m | 0.1% |
| TicinoMedacta | 1 | CHF 614m | 0.1% |
| GlarusLäderach | 1 | CHF 120m | 0.0% |
Combined revenue of the brands in the Swiss Lions 100, in Swiss francs, as used in the ranking (gross profit for commodity traders). Brands inside a group are counted separately, so some revenue is counted twice. Revenue is earned worldwide and placed in the canton of the global headquarters.
By language region
German-, French- and Italian-speaking Switzerland.
| Language region | Brands | Revenue | Share of the 100 |
|---|---|---|---|
| German-speakingRoche, Novartis, ABB and 68 more | 71 | CHF 549.1bn | 67.5% |
| French-speakingNestlé, Rolex, Nespresso and 25 more | 28 | CHF 263.4bn | 32.4% |
| Italian-speakingMedacta | 1 | CHF 614m | 0.1% |
Combined revenue of the brands in the Swiss Lions 100, in Swiss francs, as used in the ranking (gross profit for commodity traders). Brands inside a group are counted separately, so some revenue is counted twice. Revenue is earned worldwide and placed in the canton of the global headquarters.
By founding era
How many of the 100 are heritage brands, and how many are new.
| Founded | Brands | Revenue | Share of the 100 |
|---|---|---|---|
| Before 1900Roche, Nestlé, Zurich Insurance and 40 more | 43 | CHF 427.8bn | 52.6% |
| 1900 to 1949Rolex, Schindler, Holcim and 16 more | 19 | CHF 104.0bn | 12.8% |
| 1950 to 1999Nespresso, MSC, Endress+Hauser and 18 more | 21 | CHF 125.8bn | 15.5% |
| 2000 to 2005Richard Mille, Sportradar, Mercuria | 3 | CHF 4.8bn | 0.6% |
| 2006 onwardsOn | 1 | CHF 3.0bn | 0.4% |
| Formed from older companiesNovartis, ABB, Adecco and 10 more | 13 | CHF 147.7bn | 18.2% |
Combined revenue of the brands in the Swiss Lions 100, in Swiss francs, as used in the ranking (gross profit for commodity traders). Brands inside a group are counted separately, so some revenue is counted twice. Revenue is earned worldwide and placed in the canton of the global headquarters. Founding year of the company or brand. Companies created by a merger or spin-off are shown separately, because their roots are older than their founding date.