2026 edition
The Swiss Lions 100
An annual ranking of the leading global brands from Switzerland, scored on published data for size and visibility around the world, value created in Switzerland and impact. Alongside the 100, each of thirteen categories has its own ranking.
The top ten
Scored on global scale and visibility, Swiss value and impact. Revenue converted to Swiss francs at 2025 average rates. Data set cut-off 30 June 2026.
2026 Findings
What this year's ranking reveals about Switzerland's leading brands.
Who it is for
Leaders of Swiss companies
A benchmark of how far your brand has travelled, how much value it keeps in Switzerland and the impact it creates.
Journalists and researchers
One checkable dataset of Switzerland's global brands, with every source recorded, renewed each year.
Policymakers in Switzerland
Where the value comes from, by sector, canton and language region.
Consumers and employees
Which brands make, design and decide in Switzerland, and which are driving positive impact through climate action and philanthropy.
Category rankings
Thirteen categories, based on the Global Industry Classification Standard. Each has its own top 20, 15 or 10, or fewer where only a handful qualify, including brands below the CHF 100 million needed for the 100. Shown here: the top three in each, with their overall rank.
Each category page lists its full ranking, with revenue, scores and the evidence behind them.
All category rankingsHow the ranking works
Every score comes from published, checkable sources, with each source recorded. Two measures capture the brand's reach around the world, two what it gives back. Global scale counts most, then Swiss value; visibility and impact carry smaller weights.
01
Global scale
Latest annual revenue, on a logarithmic scale so that a CHF 1 billion brand is not lost beside a CHF 80 billion one.
02
Global visibility
Attention around the world, from search interest and online brand demand signals.
03
Swiss value
How much of the value is created in Switzerland, through Swiss made products or businesses founded or headquartered here, with a deduction where control lies abroad.
04
Impact
Validated climate targets, B Corp certification and philanthropy through charitable foundations or 1% for the Planet.
Who qualifies
A Swiss home, meaning global headquarters and brand management in Switzerland, or a range that is legally Swiss made. A global footprint and revenue of at least CHF 100 million. Commodity traders are scored on gross profit rather than revenue.
Read the full methodHeritage
How Swiss brands became global ones. Stories from a growing archive of Swiss industrial and brand history.
1839
Patek Philippe: Polish exiles, a French inventor and a Geneva family
Two veterans of the 1830 Polish uprising founded it in Geneva in 1839; a family of dial makers has owned it since 1932.
Read the story1845
Lindt & Sprüngli: a Zurich shop, a Bernese machine, a factory on the lake
A Marktgasse confectioner and Rodolphe Lindt's conche in Bern came together in 1899 at Kilchberg, which has been the company's home ever since.
Read the story1930
Ricola: thirteen herbs and a small town in the Laufental
A baker's business in Laufen now sells herb sweets in 45 countries, still family-owned, still made in one Swiss town from Swiss-grown herbs.
Read the story1983
Swatch: the plastic watch that rebuilt an industry
Conceived in Grenchen and financed through a bank-led rescue, Swatch gave the Swiss watch industry a mass-market product when it most needed one.
Read the storyBeyond the 100
Switzerland is also home to global institutions, international non-profits and one of the densest foundation sectors in the world. We profile them rather than rank them.
Humanitarian
ICRC
Geneva. Protects and assists people affected by armed conflict, since 1863.
Health
World Health Organization
Geneva. The United Nations agency for global health.
Environment
WWF International
Gland. Global conservation organisation, founded in Switzerland in 1961.
Sport
International Olympic Committee
Lausanne. Guardian of the Olympic Games, based in Lausanne since 1915.
Education and research
ETH Zurich
Zurich. Federal institute of technology for science and engineering, since 1855.
Forum
World Economic Forum
Cologny. Hosts the annual meeting in Davos.
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