About the ranking
Why the Swiss Lions 100
Switzerland is a small country with an outsized presence in the world's shops, hospitals, factories and banks. The Swiss Lions 100 exists to recognise the brands that carry Swiss names, skills and values around the globe.
Ambassadors for Switzerland
A watch made in the Vallée de Joux, a medicine developed in Basel or a lift installed in a tower in Singapore each tells the world something about Switzerland: precision, reliability and long-term thinking.
Swiss brands carry that reputation further than any campaign could.
Prosperity at home and abroad
These companies create jobs across the country, pay taxes and dividends, fund research and training, and support communities through their foundations.
Many also bring products, investment and skills to people far beyond Switzerland.
A fuller view
Existing league tables mostly look at a single measure, such as brand value or company size.
The Swiss Lions 100 also asks how much value each brand creates in Switzerland, how well it is known around the world and what difference it makes, every year and from public data.
What we celebrate
The four ideas behind the score.
01
Business success
Brands that have grown from Swiss roots into global businesses, measured by their scale.
02
Value created in Switzerland
Brands that design, make and run their business here, keeping skills and jobs in the country.
03
Reputation in the world
Brands that people know and look for around the world, and that shape how the world sees Switzerland.
04
Positive impact
Brands that act on climate, support society through foundations and hold themselves to high standards.
Our principles
How we keep the ranking fair.
Public data
Every score is built from published, checkable sources.
Earned on evidence
Every position is earned on published evidence. There is nothing to enter.
Open to correction
If a figure is wrong, we correct it and record the source.
Every year
A new edition each year shows how Switzerland's leading brands are changing.