2026 edition

The Swiss Lions 100

An annual ranking of global Swiss brands, built from public data. Celebrating the brands that carry Swiss names, skills and values around the world.

See the full ranking How it works

The top ten

Scored on global scale, Swiss value creation, prominence and impact. Revenue converted to Swiss francs at 2025 average rates.

Roche

Life Sciences & Health

Nestlé

Food & Beverage

Rolex

Watches & Jewellery

Novartis

Life Sciences & Health

ABB

Industry & Engineering

Zurich Insurance

Financial Services

Nespresso

Food & Beverage

UBS

Financial Services

MSC

Other Services

Adecco

Other Services

The full ranking

Filter by category, search by name, or select a column heading to sort.


1	RocheBasel	Life Sciences & Health	CHF 63.0bn	60	69.2	70	20	80.8
2	NestléVevey	Food & Beverage	CHF 82.3bn	25	92.8	70	20	79.4
3	RolexGeneva	Watches & Jewellery	CHF 11.0bn e	100	93.8	70	35	79.2
4	NovartisBasel	Life Sciences & Health	CHF 45.8bn	60	70.5	70	20	78.6
5	ABBZurich	Industry & Engineering	CHF 24.0bn	60	79.9	70	20	75.0
6	Zurich InsuranceZurich	Financial Services	CHF 62.2bn	60	67.7	20	20	73.0
7	Nespresso B CorpLausanne	Food & Beverage	CHF 6.5bn	100	81.5	65	0	72.5
8	UBSZurich	Financial Services	CHF 35.6bn	60	82.5	20	20	71.0
9	MSCGeneva	Other Services	CHF 81.2bn e	25	77.6	20	20	69.5
10	AdeccoZurich	Other Services	CHF 20.3bn	60	67.6	50	0	68.9
11	Kuehne+NagelSchindellegi	Other Services	CHF 24.2bn	25	58.1	70	20	64.9
12	Swiss ReZurich	Financial Services	CHF 28.1bn	60	52.6	20	20	64.6
13	Lindt & SprüngliKilchberg	Food & Beverage	CHF 6.0bn	60	76	70	20	63.8
14	Audemars PiguetLe Brassus	Watches & Jewellery	CHF 2.6bn e	100	69.3	55	20	62.2
15	SchindlerEbikon	Industry & Engineering	CHF 10.9bn	60	52.1	50	0	61.9
16	GivaudanVernier	Industry & Engineering	CHF 7.4bn	60	50.2	70	20	61.6
17	HolcimZug	Industry & Engineering	CHF 15.8bn	25	55.5	70	20	61.2
18	AvoltaBasel	Other Services	CHF 13.8bn	60	46.2	35	0	60.5
19	DKSHZurich	Other Services	CHF 11.0bn	60	40.5	50	0	60.2
20	LonzaBasel	Life Sciences & Health	CHF 6.9bn	60	55	55	20	59.5
21	Barry CallebautZurich	Food & Beverage	CHF 14.3bn	25	45.5	70	20	58.9
22	Helvetia BaloiseBasel	Financial Services	CHF 13.9bn	60	48.2	20	20	58.6
23	Swiss LifeZurich	Financial Services	CHF 11.9bn	60	53.2	20	20	58.2
24	SWISSKloten	Other Services	CHF 5.5bn	60	76.5	35	0	58.0
25	OmegaBiel/Bienne	Watches & Jewellery	CHF 2.2bn e	100	77	20	20	56.8
26	Tetra PakPully	Industry & Engineering	CHF 11.6bn	25	60.7	50	0	56.6
27	Endress+HauserReinach BL	Industry & Engineering	CHF 3.8bn e	60	50.7	70	20	56.5
28	SikaBaar	Industry & Engineering	CHF 11.1bn	25	58.2	50	0	55.9
29	Julius BaerZurich	Financial Services	CHF 4.2bn	60	48.5	55	20	54.8
30	SonovaStäfa	Life Sciences & Health	CHF 3.6bn	60	56.5	55	20	54.8
31	Patek PhilippeGeneva	Watches & Jewellery	CHF 2.5bn e	100	76.2	0	0	54.7
32	SandozBasel	Life Sciences & Health	CHF 7.8bn	25	61.9	55	20	54.5
33	GlencoreBaar	Other Services	CHF 8.6bn GP	60	61.5	0	0	53.9
34	StadlerBussnang	Industry & Engineering	CHF 4.2bn	60	46	50	0	53.7
35	DSM-FirmenichKaiseraugst	Industry & Engineering	CHF 8.5bn	25	36.2	70	20	53.6
36	StraumannBasel	Life Sciences & Health	CHF 2.6bn	60	48.8	70	20	53.5
37	SGSGeneva	Other Services	CHF 7.2bn	25	62.2	50	0	53.2
38	PictetGeneva	Financial Services	CHF 3.2bn	60	49.8	55	20	52.9
39	SwissportOpfikon	Other Services	CHF 3.7bn	60	47.5	50	0	52.8
40	Mettler-ToledoGreifensee / Columbus	Industry & Engineering	CHF 3.4bn	60	48.4	50	0	52.4
41	BreitlingGrenchen	Watches & Jewellery	CHF 820m e	100	67.6	50	0	52.3
42	TAG HeuerLa Chaux-de-Fonds	Watches & Jewellery	CHF 742m e	100	71.8	50	0	52.2
43	Georg FischerSchaffhausen	Industry & Engineering	CHF 3.1bn	60	46	55	20	51.9
44	LiebherrBulle	Industry & Engineering	CHF 13.9bn	25	69.4	0	0	51.8
45	EmmiLucerne	Food & Beverage	CHF 4.8bn	60	39.3	35	0	51.4
46	Richard MilleLes Breuleux	Watches & Jewellery	CHF 1.8bn e	100	63.8	0	0	50.1
47	Vacheron ConstantinGeneva	Watches & Jewellery	CHF 914m e	100	61.1	35	0	50.0
48	TudorGeneva	Watches & Jewellery	CHF 460m e	100	56.9	70	35	49.3
49	FerringSaint-Prex	Life Sciences & Health	CHF 2.4bn e	60	40.8	50	0	48.4
50	TissotLe Locle	Watches & Jewellery	CHF 720m e	100	76.8	20	20	48.2
51	IWC SchaffhausenSchaffhausen	Watches & Jewellery	CHF 672m e	100	64.5	35	0	48.1
52	Pilatus AircraftStans	Industry & Engineering	CHF 1.7bn	100	52.4	0	0	48.0
53	HublotNyon	Watches & Jewellery	CHF 495m e	100	62.9	50	0	47.8
54	LogitechLausanne	Consumer Goods & Design	CHF 4.0bn	0	88.4	50	0	47.6
55	SIX GroupZurich	Financial Services	CHF 1.7bn	60	52.6	50	0	47.5
56	Ricola B CorpLaufen	Food & Beverage	CHF 400m e	100	51.8	70	20	47.5
57	GeberitRapperswil-Jona	Industry & Engineering	CHF 3.2bn	60	64.9	0	0	46.9
58	BelimoHinwil	Industry & Engineering	CHF 1.2bn	60	42.2	70	20	46.7
59	GategroupZurich	Other Services	CHF 5.3bn	60	37.8	0	0	46.6
60	Jaeger-LeCoultreLe Sentier	Watches & Jewellery	CHF 641m e	100	55.4	35	0	46.4
61	ClariantPratteln	Industry & Engineering	CHF 3.8bn	25	44	55	20	46.3
62	LonginesSaint-Imier	Watches & Jewellery	CHF 920m e	100	70.5	0	0	46.2
63	SwatchBiel/Bienne	Watches & Jewellery	CHF 740m e	100	77.7	0	0	45.6
64	AlconGeneva	Life Sciences & Health	CHF 7.3bn	25	59.1	0	0	45.3
65	VictorinoxIbach	Consumer Goods & Design	CHF 417m	100	67.2	35	35	44.9
66	SIG GroupNeuhausen am Rheinfall	Industry & Engineering	CHF 2.8bn	25	53.9	50	0	44.7
67	BobstMex	Industry & Engineering	CHF 1.6bn	60	35.8	35	0	42.6
68	ChopardGeneva	Watches & Jewellery	CHF 380m e	100	56.8	35	0	42.6
69	Partners GroupBaar	Financial Services	CHF 2.5bn	60	49	0	0	42.5
70	BühlerUzwil	Industry & Engineering	CHF 2.8bn	60	41.5	0	0	42.3
71	Huber+SuhnerHerisau	Industry & Engineering	CHF 876m	60	30.9	70	20	42.3
72	OnZurich	Consumer Goods & Design	CHF 3.0bn	0	80.5	35	0	42.0
73	SiegfriedZofingen	Life Sciences & Health	CHF 1.3bn	60	25.4	50	0	41.8
74	Lombard Odier B CorpGeneva	Financial Services	CHF 1.4bn	60	37.2	35	20	41.6
75	DormakabaRümlang	Industry & Engineering	CHF 2.8bn	25	47.8	35	0	41.5
76	YpsomedBurgdorf	Life Sciences & Health	CHF 731m	60	32.5	70	20	41.2
77	VontobelZurich	Financial Services	CHF 1.6bn	60	40.5	20	20	40.9
78	VAT GroupHaag	Industry & Engineering	CHF 1.0bn	60	45	35	0	40.5
79	Bucher IndustriesNiederweningen	Industry & Engineering	CHF 2.9bn	60	26.4	0	0	40.2
80	TecanMännedorf	Life Sciences & Health	CHF 871m	60	35.6	50	0	40.0
81	GaldermaZug	Life Sciences & Health	CHF 4.0bn	25	48.3	0	0	39.0
82	MercuriaGeneva	Other Services	CHF 4.5bn e GP	25	39	0	0	38.6
83	SulzerWinterthur	Industry & Engineering	CHF 3.5bn	25	48.2	0	0	38.0
84	LäderachEnnenda	Food & Beverage	CHF 310m e	100	49.9	20	20	37.7
85	TemenosGeneva	Financial Services	CHF 743m	60	42.9	35	0	37.6
86	EFG InternationalZurich	Financial Services	CHF 1.7bn	60	34.2	0	0	37.5
87	EMS-ChemieDomat/Ems	Industry & Engineering	CHF 1.9bn	60	27.3	0	0	37.4
88	UBPGeneva	Financial Services	CHF 1.5bn	60	34	0	0	36.5
89	BachemBubendorf	Life Sciences & Health	CHF 709m	60	34.9	35	0	36.1
90	Landis+GyrCham	Industry & Engineering	CHF 776m	25	39.1	70	20	35.7
91	OerlikonPfäffikon SZ	Industry & Engineering	CHF 1.6bn	25	31.8	35	0	34.7
92	HeroLenzburg	Food & Beverage	CHF 1.2bn	25	27.1	50	0	34.1
93	DätwylerAltdorf	Industry & Engineering	CHF 1.1bn	25	23.2	55	20	33.8
94	Weleda B CorpArlesheim	Consumer Goods & Design	CHF 456m	60	61.8	15	0	33.7
95	Burckhardt CompressionWinterthur	Industry & Engineering	CHF 1.1bn	60	25.1	0	0	32.5
96	JuraNiederbuchsiten	Consumer Goods & Design	CHF 624m	60	45	0	0	31.4
97	SportradarSt. Gallen	Other Services	CHF 1.5bn	25	43.6	0	0	30.8
98	RieterWinterthur	Industry & Engineering	CHF 926m	25	31.9	35	20	30.7
99	KomaxDierikon	Industry & Engineering	CHF 567m	60	31	0	0	28.5
100	MedactaCastel San Pietro	Life Sciences & Health	CHF 614m	60	4.7	20	20	28.2

Select a column heading to sort, or a brand for its profile. Hover over a heading for its meaning, or over an impact or philanthropy bar for the evidence. e: estimated revenue. GP: gross profit, used for commodity traders.

Leaders by category

Seven categories, so that watchmakers are compared with watchmakers and banks with banks. The figure shows each brand's overall rank.

Watches and Jewellery

Rolex

No. 3

Audemars Piguet

No. 14

Omega

No. 25

Food and Beverage

Nestlé

No. 2

Nespresso

No. 7

Lindt & Sprüngli

No. 13

Life Sciences and Health

Roche

No. 1

Novartis

No. 4

Lonza

No. 20

Industry and Engineering

ABB

No. 5

Schindler

No. 15

Givaudan

No. 16

Consumer Goods and Design

Logitech

No. 54

Victorinox

No. 65

No. 72

Financial Services

Zurich Insurance

No. 6

UBS

No. 8

Swiss Re

No. 12

Other Services

MSC

No. 9

Adecco

No. 10

Kuehne+Nagel

No. 11

2026 Findings

What this year's ranking reveals about Switzerland's leading brands.

One new global brand in twenty years

Only On, founded in 2010, was started in the last 20 years. None of the 100 was founded in the last ten. 43 brands were founded before 1900, and they earn 52% of the combined revenue.

67%

Three cantons carry most of the weight

Zurich, Basel-Stadt and Geneva are home to 47 of the 100 brands and 67% of their combined revenue. Zurich alone accounts for 32%.

32%

French-speaking Switzerland punches above its weight

Brands headquartered in French-speaking Switzerland earn 32% of the combined revenue, led by Nestlé, MSC and Liebherr, although French is the main language of only around a quarter of the population. Italian-speaking Switzerland is home to 1 brand in the 100.

Read all the findings Where the value comes from

How the ranking works

Every score comes from published, checkable sources, with each source recorded.

Global scale

The size of the business worldwide, measured by its latest annual revenue.

Swiss value creation

How much of the value is created in Switzerland: Swiss made products, or businesses founded or headquartered here.

Global prominence

Attention around the world, from search interest and Wikipedia readership across languages.

Impact and philanthropy

Validated climate targets, charitable foundations and B Corp certification.

Who qualifies

A Swiss home, meaning global headquarters and brand management in Switzerland, or a range that is legally Swiss made. A global footprint and revenue of at least CHF 100 million. Commodity traders are scored on gross profit rather than revenue.

Read the full method

Not yet ranked

Brands we considered but could not score fairly from public data, or that fall outside the rules. Companies can publish figures to be assessed for the next edition.

Akris

Insufficient public data

Ammann

Under review for the next edition

Assos

Insufficient public data

Bally

Foreign-owned, production abroad

Bernina

Just outside: No. 103

Blancpain

Insufficient public data

BMC Switzerland

Insufficient public data

Breguet

Insufficient public data

Calida

Just outside: No. 104

Camille Bloch

Insufficient public data

Caran d'Ache

Insufficient public data

Centalion (Gunvor)

Headquarters moving to Singapore

Debiopharm

Insufficient public data

EHL

Insufficient public data

Felco

Insufficient public data

Franke

Under review for the next edition

Freitag

Insufficient public data

Hamilton

Insufficient public data

Infomaniak

One to watch

Kambly

Insufficient public data

Kuhn Rikon

Insufficient public data

La Prairie

Insufficient public data

Laurastar

Insufficient public data

Maggi

Covered by Nestlé

Mammut

Just outside: No. 101

Mövenpick

Brand split between foreign owners

Nescafé

Covered by Nestlé

Nidecker

Insufficient public data

Omya

Under review for the next edition

Ovomaltine

Insufficient public data

Piaget

Insufficient public data

Proton

One to watch

Rado

Insufficient public data

REHAU

Under review for the next edition

Rivella

Insufficient public data

Scott Sports

Insufficient public data

Sensirion

Just outside: No. 102

SIGG

Insufficient public data

Stöckli

Insufficient public data

Swiza

Insufficient public data

Toblerone

Production moved abroad, foreign-owned

Trafigura

Headquarters in Singapore

USM

Insufficient public data

Vitol

No published gross profit

Vitra

Insufficient public data

Zenith

Insufficient public data

Zimmerli

Insufficient public data

Zweifel

Insufficient public data

Institutions, non-profits and philanthropy

Switzerland is home to global institutions, international non-profits and one of the densest foundation sectors in the world. We profile them rather than rank them.

Humanitarian