Swiss Lions 100 | 2026 edition
Victorinox
Victorinox is No. 65 in the Swiss Lions 100 and No. 2 in Consumer Goods & Design, with a score of 44.9 out of 100. Headquarters: Ibach, canton of Schwyz.
- Swiss Lions score
- 44.9
- Overall rank
- 65of 100
- Consumer Goods & Design
- 2of 5
About
Maker of Swiss Army knives, household knives, watches, travel gear and fragrances, based in Ibach, canton of Schwyz.
Why Victorinox ranks No. 65
Victorinox is a smaller business than most in the ranking, but its knives are Swiss made, its brand is recognised worldwide and it is owned by a foundation.
Swiss connections
- Karl Elsener founded the business in Ibach, canton Schwyz, in 1884 and supplied the Swiss Army with soldier's knives from 1891.
- The name joins his mother's name, Victoria, with inox, the French term for stainless steel.
How the score is made
Global scale
CHF 417m revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
No current SBTi target. Not a certified B Corp.
Philanthropy
Foundation-owned: Victorinox Foundation.
Key figures
- Revenue used in the ranking
- CHF 417mFY2024, company
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- IbachCanton of Schwyz
- Language region
- German-speaking
- Category
- Consumer Goods & Design
- Ownership
- Foundation-ownedVictorinox foundations
- Main customers
- Consumers (B2C)
- Chief executive
- Carl ElsenerSince 2007. Source
- Founded
- 1884
Nearby in the Swiss Lions 100
Also in Consumer Goods & Design
See all 5 brands in Consumer Goods & Design.
Sources
- Revenue used in the ranking: Reuters via bdnews24 (Oct 2025) (FY2024).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Victorinox can publish figures for the next edition, tell us. Corrections are recorded with their source.