Consumer Brands in numbers
Swiss consumer brands: the 2026 numbers
Size, visibility, age, ownership, Swiss value and climate targets of the 10 brands in the 2026 consumer ranking, from the Swiss Lions 100 dataset.
Victorinox leads the consumer ranking
- CHF 6.3bn
- combined annual revenue of the 10 brands in the ranking
- 3 of 10
- are in the Swiss Lions 100, with 0.4% of its combined revenue
- 1907
- median founding year
Swiss consumer brands outside watches and food are small by global standards. The ten in this ranking earn CHF 6.3bn between them, and On, founded in Zurich in 2010, accounts for 48% of that. Victorinox ranks first. Its knives and tools are still made in Schwyz, and the company is owned by its family foundations.
Show the data
| Category rank | Brand | Overall rank | Score |
|---|---|---|---|
| 1 | Victorinox | No. 47 | 53 |
| 2 | Trisa | No. 73 | 46.2 |
| 3 | On | No. 88 | 43 |
| 4 | Weleda | Outside top 100 | 37.8 |
| 5 | Jura | Outside top 100 | 34.8 |
| 6 | Mammut | Outside top 100 | 29.5 |
| 7 | Bernina | Outside top 100 | 23.5 |
| 8 | Scott Sports | Outside top 100 | 22.5 |
| 9 | Calida | Outside top 100 | 21.4 |
| 10 | Nidecker | Outside top 100 | 13.6 |
See the full consumer ranking, with each brand's scores and sources.
Key facts
- Largest by revenue
- On, CHF 3.0bn
- Smallest by revenue
- Nidecker, CHF 100m (estimate)
- Revenue estimates
- 2 of 10, where the company publishes no figure
- Most visible
- On, 80.1 out of 100
- Average visibility
- 49.8 (Swiss Lions 100: 52.1)
- Oldest
- Mammut, 1862
- Youngest
- On, 2010
- Family or founder control
- 5 of 10
- Owned by a foundation
- Victorinox
- Controlled from abroad
- Mammut and Scott Sports
- Swiss made
- 2 of 10
- Validated climate target
- 3 of 10 (2 net zero)
- Most common location
- Lucerne (2 brands)
Show the data
| Brand | Revenue (CHF m) | Estimate | Visibility score |
|---|---|---|---|
| On | 3014 | no | 80.1 |
| Jura | 624 | no | 45 |
| Scott Sports | 591 | no | 50.2 |
| Weleda | 456 | no | 62.4 |
| Victorinox | 417 | no | 67.4 |
| Mammut | 400 | yes | 37.4 |
| Bernina | 251 | no | 46.3 |
| Trisa | 222.4 | no | 32.6 |
| Calida | 215.9 | no | 38.8 |
| Nidecker | 100 | yes | 38 |
Victorinox and Trisa have manufactured in Switzerland for generations. On makes its shoes abroad and has grown quickly since 2010. Two of the ten, Mammut and Scott Sports, are now controlled from abroad.
Method and definitions
The category ranking is the Consumer Brands ranking of the 2026 edition. Revenue is the latest twelve months reported up to 30 June 2026, in Swiss francs; analyst estimates are marked. Visibility reflects search interest and brand demand signals from July 2025 to June 2026. Founding years are the companies' own dates.
Full method: How the ranking works.
How to cite
Swiss Lions 100 (2026), "Swiss consumer brands: the 2026 numbers", swisslions.com/en/2026-findings/swiss-consumer-brands-in-numbers/. Data to 30 June 2026.
Charts and figures on this page are free to use with the credit "Swiss Lions 100, 2026 edition". Each chart can be downloaded as an image (PNG or SVG).