Swiss Lions rankings | 2026 edition
Scott Sports
Scott Sports is No. 8 in the Consumer Brands ranking, with a score of 22.5 out of 100. It is not among the Swiss Lions 100 for 2026. Registered office: Givisiez, canton of Fribourg.
- Swiss Lions score
- 22.5
- Swiss Lions 100
- Not in the 100 for 2026
- Consumer Brands
- 8of 10
About
Givisiez-based maker of bicycles, e-bikes and equipment for winter sports, motorsports and running, founded in Sun Valley, Idaho in 1958 and now controlled by South Korea's Youngone.
SCOTT Sports designs and sells sports equipment and apparel. Its range includes mountain and road bicycles and e-bikes, such as the Genius and Patron models, together with cycling helmets and shoes. It also makes ski poles, skis, goggles, gloves and outerwear for winter sports, goggles, boots and apparel for motocross and motorsports, and running shoes. The brand began in 1958 when Ed Scott invented an aluminium ski pole in Sun Valley, Idaho; its European headquarters opened in Givisiez near Fribourg in 1978 and a new world headquarters followed there in 2019. Youngone of South Korea held 51% and in 2025 was awarded the remaining stake of former chief executive Beat Zaugg.
- Mountain and road bikes
- E-bikes
- Ski poles, skis and winter gear
- Goggles
- Motosports goggles, boots and apparel
- Running shoes
- Helmets and cycling accessories
How the score is made
Global scale
CHF 591m revenue.
Swiss value
Swiss headquarters, design and R&D; made abroad. Not Swiss-controlled (majority-owned by Youngone, South Korea), which lowers its Swiss value score.
Global visibility
Online attention across languages, and worldwide search interest.
Impact
Commitment. Not a certified B Corp.
Philanthropy
No charitable foundation found.
Impact and philanthropy together make up the impact measure. How the ranking works.
Key figures
- Revenue used in the ranking
- CHF 591m2024, company (owner segment)
Shares and listing
- Parent company
- YoungoneListed on Korea Exchange, ticker 111770.
The parent group reports its results as a whole, so profit, dividends and employee numbers are not published for this brand alone.
We have not found a published figure for employees in Switzerland for 2025 or 2026, and dividends paid to Swiss shareholders are not published, so neither is shown.
Profile
- Registered office
- GivisiezCanton of Fribourg
- Language region
- French-speaking
- Category
- Consumer Brands
- Ownership
- Part of YoungoneSouth Korea
- Chief executive
- Pascal DucrotSince 2024. Source
- Founded
- 1958
In Switzerland
- Givisiez FRWorld headquarters
Milestones
- 1958Ed Scott invents an aluminium tapered ski pole in Sun Valley, Idaho.
- 1978Opens its European headquarters in Givisiez, near Fribourg.
- 1986Releases its first mountain bike.
- 2019Opens a new world headquarters in Givisiez.
- 2025Arbitration ruling requires Beat Zaugg to sell his 47% stake to Youngone.
Also in Consumer Brands
See all 10 brands in Consumer Brands. Read the 2026 data story for Consumer Brands.
Sources
- Revenue used in the ranking: Youngone segment results via The Fact, April 2025 (KRW 953.7bn) (2024).
- Company profile, sites, history and milestones: scott-sports.com, bicycleretailer.com, en.brujulabike.com, shop-eat-surf-outdoor.com.
- Climate target: Science Based Targets initiative dashboard, status at 30 June 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Scott Sports can publish figures for the next edition, tell us. Corrections are recorded with their source.