Swiss Lions 100 | 2026 edition

Trisa

Trisa is No. 75 in the Swiss Lions 100 and No. 2 in Consumer Brands, with a score of 45.9 out of 100. Headquarters: Triengen, canton of Lucerne.

Swiss Lions score
45.9
Overall rank
75of 100

About

Family-owned toothbrush and personal care maker in Triengen, exporting to more than 80 countries.

Why Trisa ranks No. 75

Trisa makes more than a million toothbrushes a day in Triengen and exports most of them, many under retailers' own labels. Production in Switzerland gives it full Swiss value, and it is one of eight family-owned companies in the Swiss Lions 100 with a validated net-zero target. Its revenue figure dates from 2020.

Swiss connections

  • Founded in Triengen, in the canton of Lucerne, in 1887.
  • About two-thirds of its products are exported.

How the score is made

Global scale

8.9

CHF 215m e revenue.

Swiss value

100

Swiss made.

Global visibility

32.5

Online attention across languages, and worldwide search interest.

Impact

50

Net-zero target validated. Not a certified B Corp.

Philanthropy

0

No charitable foundation found.

Impact and philanthropy together make up the impact measure. How the ranking works.

Key figures

Revenue used in the ranking
CHF 215m e2020, estimate

Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.

Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.

Profile

Headquarters
TriengenCanton of Lucerne
Language region
German-speaking
Ownership
Family-ownedPfenniger family
Main customers
Consumers (B2C)
Chief executive
Adrian PfennigerSince 2005. Source
Founded
1887

Nearby in the Swiss Lions 100

Also in Consumer Brands

See all 10 brands in Consumer Brands.

Sources

  • Revenue used in the ranking: de.wikipedia.org (2020).
  • Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.

Something out of date?

If a figure is wrong, or Trisa can publish figures for the next edition, tell us. Corrections are recorded with their source.

Scroll to Top