Swiss Lions 100 | 2026 edition
Swatch
Swatch is No. 63 in the Swiss Lions 100 and No. 15 in Watches & Jewellery, with a score of 45.6 out of 100. Headquarters: Biel/Bienne, canton of Bern.
- Swiss Lions score
- 45.6
- Overall rank
- 63of 100
- Watches & Jewellery
- 15of 16
About
Watch brand launched in 1983 with colourful plastic quartz watches that helped revive the Swiss watch industry. It gives its name to the Swatch Group.
How the score is made
Global scale
CHF 740m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
No current SBTi target. Not a certified B Corp.
Philanthropy
None found.
Key figures
- Revenue used in the ranking
- CHF 740m e2024, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- Biel/BienneCanton of Bern
- Language region
- German-speaking
- Category
- Watches & Jewellery
- Ownership
- Part of the Swatch Group
- Main customers
- Consumers (B2C)
- Director
- Vivian StaufferSource
- Founded
- 1983
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 79.2
2Audemars PiguetScore 62.2
3OmegaScore 56.8
4Patek PhilippeScore 54.7
5BreitlingScore 52.3
6TAG HeuerScore 52.2
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via watchranker (2024).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Swatch can publish figures for the next edition, tell us. Corrections are recorded with their source.