Swiss Lions 100 | 2026 edition
Breitling
Breitling is No. 41 in the Swiss Lions 100 and No. 5 in Watches & Jewellery, with a score of 52.3 out of 100. Headquarters: Grenchen, canton of Solothurn.
- Swiss Lions score
- 52.3
- Overall rank
- 41of 100
- Watches & Jewellery
- 5of 16
About
Watchmaker founded in Saint-Imier in 1884 and headquartered in Grenchen, known for chronographs and aviation watches.
Links
How the score is made
Global scale
CHF 820m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
Net-zero target validated. Not a certified B Corp.
Philanthropy
None found.
Key figures
- Revenue used in the ranking
- CHF 820m e2025, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- GrenchenCanton of Solothurn
- Language region
- German-speaking
- Category
- Watches & Jewellery
- Ownership
- Privately held
- Main customers
- Consumers (B2C)
- Chief executive
- Jean-Marc PontrouéSince 2026. Source
- Founded
- 1884
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 79.2
2Audemars PiguetScore 62.2
3OmegaScore 56.8
4Patek PhilippeScore 54.7
6TAG HeuerScore 52.2
7Richard MilleScore 50.1
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via Forbes Spain (2025).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Breitling can publish figures for the next edition, tell us. Corrections are recorded with their source.