Swiss Lions 100 | Provisional 2026 edition
Tudor
Tudor is No. 48 in the Swiss Lions 100 and No. 9 in Watches & Jewellery, with a score of 49.2 out of 100. Headquarters: Geneva, canton of Geneva.
- Swiss Lions score
- 49.2
- Overall rank
- 48of 100
- Watches & Jewellery
- 9of 16
About
Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. Tudor was initially known for watches produced for the military and professional divers. From the 1960s to 1980s, several navies issued Tudor Submariners to their divers, including the US Navy SEALs and the French Marine Nationale.
From Wikipedia, licensed under CC BY-SA 4.0.
How the score is made
Global scale
CHF 460m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Wikipedia attention across language editions, and Google search interest.
Impact
Near-term target validated (group: Rolex). Not a certified B Corp.
Philanthropy
Foundation-owned: Hans Wilsdorf Foundation.
Key figures
- Revenue used in the ranking
- CHF 460m e2025, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- GenevaCanton of Geneva
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Founded
- 1926
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 78.8
2Audemars PiguetScore 61.9
3OmegaScore 56.6
4Patek PhilippeScore 54.4
5BreitlingScore 52.2
6TAG HeuerScore 52.1
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via The Hour Markers (2025).
- Climate target: Science Based Targets initiative dashboard, October 2026.
- Foundations: Swiss commercial register (Zefix). B Corp: B Lab directory.
- Prominence: Wikimedia page views (October 2025 to September 2026) and Google Trends.
- Founded and website: Wikidata.
- Logo: Wikimedia Commons: Tudor (Uhrenmarke) logo.svg. Logos are trademarks of their owners.
Something out of date?
If a figure is wrong, or Tudor can publish figures for the next edition, tell us. Corrections are recorded with their source.