Swiss Lions 100 | Provisional 2026 edition
TAG Heuer
TAG Heuer is No. 42 in the Swiss Lions 100 and No. 6 in Watches & Jewellery, with a score of 52.1 out of 100. Headquarters: La Chaux-de-Fonds, canton of Neuchâtel.
- Swiss Lions score
- 52.1
- Overall rank
- 42of 100
- Watches & Jewellery
- 6of 16
About
TAG Heuer S.A., founded Heuer AG is a Swiss luxury watchmaker. Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, Techniques d'Avant Garde (TAG) purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. Although best known for its chronographs, it has also manufactured stopwatches.
From Wikipedia, licensed under CC BY-SA 4.0.
How the score is made
Global scale
CHF 742m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Wikipedia attention across language editions, and Google search interest.
Impact
Net-zero target validated (group: LVMH). Not a certified B Corp.
Philanthropy
None found.
Key figures
- Revenue used in the ranking
- CHF 742m e2024, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- La Chaux-de-FondsCanton of Neuchâtel
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Founded
- 1860
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 78.8
2Audemars PiguetScore 61.9
3OmegaScore 56.6
4Patek PhilippeScore 54.4
5BreitlingScore 52.2
7Richard MilleScore 49.9
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via watchranker (2024).
- Climate target: Science Based Targets initiative dashboard, October 2026.
- Foundations: Swiss commercial register (Zefix). B Corp: B Lab directory.
- Prominence: Wikimedia page views (October 2025 to September 2026) and Google Trends.
- Founded and website: Wikidata.
- Logo: Wikimedia Commons: TAG HEUER logo.svg. Logos are trademarks of their owners.
Something out of date?
If a figure is wrong, or TAG Heuer can publish figures for the next edition, tell us. Corrections are recorded with their source.