Swiss Lions 100 | Provisional 2026 edition
Rolex
Rolex is No. 3 in the Swiss Lions 100 and No. 1 in Watches & Jewellery, with a score of 78.8 out of 100. Headquarters: Geneva, canton of Geneva.
- Swiss Lions score
- 78.8
- Overall rank
- 3of 100
- Watches & Jewellery
- 1of 16
About
Rolex is a Swiss luxury watchmaker and manufacturer based in Geneva, Switzerland. Founded in 1905 in London as Wilsdorf and Davis by German businessman Hans Wilsdorf and British investor and watch dealer Alfred Davis, who were importing watches from Switzerland to England. The company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy that led to business instability. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name ; it later became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.
From Wikipedia, licensed under CC BY-SA 4.0.
How the score is made
Global scale
CHF 11.0bn e revenue.
Swiss value
Swiss made: Yes.
Prominence
Wikipedia attention across language editions, and Google search interest.
Impact
Near-term target validated. Not a certified B Corp.
Philanthropy
Foundation-owned: Hans Wilsdorf Foundation.
Key figures
- Revenue used in the ranking
- CHF 11.0bn e2025, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- GenevaCanton of Geneva
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Founded
- 1905
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
2Audemars PiguetScore 61.9
3OmegaScore 56.6
4Patek PhilippeScore 54.4
5BreitlingScore 52.2
6TAG HeuerScore 52.1
7Richard MilleScore 49.9
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via Forbes Spain (2025).
- Climate target: Science Based Targets initiative dashboard, October 2026.
- Foundations: Swiss commercial register (Zefix). B Corp: B Lab directory.
- Prominence: Wikimedia page views (October 2025 to September 2026) and Google Trends.
- Founded and website: Wikidata.
- Logo: Wikimedia Commons: Logo da Rolex.png. Logos are trademarks of their owners.
Something out of date?
If a figure is wrong, or Rolex can publish figures for the next edition, tell us. Corrections are recorded with their source.