Swiss Lions 100 | Provisional 2026 edition
Swatch
Swatch is No. 63 in the Swiss Lions 100 and No. 15 in Watches & Jewellery, with a score of 45.4 out of 100. Headquarters: Biel/Bienne, canton of Bern.
- Swiss Lions score
- 45.4
- Overall rank
- 63of 100
- Watches & Jewellery
- 15of 16
About
Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly mechanical watches.
From Wikipedia, licensed under CC BY-SA 4.0.
How the score is made
Global scale
CHF 740m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Wikipedia attention across language editions, and Google search interest.
Impact
No current SBTi target. Not a certified B Corp.
Philanthropy
None found.
Key figures
- Revenue used in the ranking
- CHF 740m e2024, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- Biel/BienneCanton of Bern
- Language region
- German-speaking
- Category
- Watches & Jewellery
- Founded
- 1983
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 78.8
2Audemars PiguetScore 61.9
3OmegaScore 56.6
4Patek PhilippeScore 54.4
5BreitlingScore 52.2
6TAG HeuerScore 52.1
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via watchranker (2024).
- Climate target: Science Based Targets initiative dashboard, October 2026.
- Foundations: Swiss commercial register (Zefix). B Corp: B Lab directory.
- Prominence: Wikimedia page views (October 2025 to September 2026) and Google Trends.
- Founded and website: Wikidata.
- Logo: Wikimedia Commons: Swatch Logo RGB.svg. Logos are trademarks of their owners.
Something out of date?
If a figure is wrong, or Swatch can publish figures for the next edition, tell us. Corrections are recorded with their source.