Swiss Lions 100 | Provisional 2026 edition
Victorinox
Victorinox is No. 65 in the Swiss Lions 100 and No. 2 in Consumer Goods & Design, with a score of 44.8 out of 100. Headquarters: Ibach, canton of Schwyz.
- Swiss Lions score
- 44.8
- Overall rank
- 65of 100
- Consumer Goods & Design
- 2of 5
About
Victorinox is a knife manufacturer and watchmaker based in the town of Ibach, in the Canton of Schwyz, Switzerland. It is known for its Swiss Army knives. Since its acquisition of rival Wenger in 2005, it has become the sole supplier of multi-purpose knives to the Swiss army. It is the world's biggest manufacturer of pocket knives; additionally, the company licenses its logo for watches, apparel, and travel gear.
From Wikipedia, licensed under CC BY-SA 4.0.
How the score is made
Global scale
CHF 417m revenue.
Swiss value
Swiss made: Yes.
Prominence
Wikipedia attention across language editions, and Google search interest.
Impact
No current SBTi target. Not a certified B Corp.
Philanthropy
Foundation-owned: Victorinox Foundation.
Key figures
- Revenue used in the ranking
- CHF 417mFY2024, company
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- IbachCanton of Schwyz
- Language region
- German-speaking
- Category
- Consumer Goods & Design
- Founded
- 1884
Nearby in the Swiss Lions 100
Also in Consumer Goods & Design
See all 5 brands in Consumer Goods & Design.
Sources
- Revenue used in the ranking: Reuters via bdnews24 (Oct 2025) (FY2024).
- Climate target: Science Based Targets initiative dashboard, October 2026.
- Foundations: Swiss commercial register (Zefix). B Corp: B Lab directory.
- Prominence: Wikimedia page views (October 2025 to September 2026) and Google Trends.
- Founded and website: Wikidata.
- Logo: Wikimedia Commons: Victorinox Logo.svg. Logos are trademarks of their owners.
Something out of date?
If a figure is wrong, or Victorinox can publish figures for the next edition, tell us. Corrections are recorded with their source.