Swiss Lions 100 | 2026 edition
Tudor
Tudor is No. 48 in the Swiss Lions 100 and No. 9 in Watches & Jewellery, with a score of 49.3 out of 100. Headquarters: Geneva, canton of Geneva.
- Swiss Lions score
- 49.3
- Overall rank
- 48of 100
- Watches & Jewellery
- 9of 16
About
Geneva watchmaker registered in 1926 by Hans Wilsdorf, the founder of Rolex. Like Rolex, it is owned by the Hans Wilsdorf Foundation.
How the score is made
Global scale
CHF 460m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
Near-term target validated (group: Rolex). Not a certified B Corp.
Philanthropy
Foundation-owned: Hans Wilsdorf Foundation.
Key figures
- Revenue used in the ranking
- CHF 460m e2025, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- GenevaCanton of Geneva
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Ownership
- Foundation-ownedHans Wilsdorf Foundation
- Main customers
- Consumers (B2C)
- Chief executive
- Eric PirsonSince 2016. Source
- Founded
- 1926
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 79.2
2Audemars PiguetScore 62.2
3OmegaScore 56.8
4Patek PhilippeScore 54.7
5BreitlingScore 52.3
6TAG HeuerScore 52.2
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via The Hour Markers (2025).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Tudor can publish figures for the next edition, tell us. Corrections are recorded with their source.