Swiss Lions 100 | 2026 edition
Davidoff
Davidoff is No. 8 in the Consumer Brands ranking, with a score of 23.2 out of 100. It is not among the Swiss Lions 100 for 2026. Registered office: Basel, canton of Basel-Stadt.
- Swiss Lions score
- 23.2
- Swiss Lions 100
- Not in the 100 for 2026
- Consumer Brands
- 8of 10
About
Basel-based family company that makes and distributes premium cigars, led by the Davidoff brand.
Oettinger Davidoff makes and distributes premium cigars under brands led by Davidoff and Camacho, and runs its own shops as well as selling through the trade. Its cigars are produced in the Dominican Republic and Honduras. It employs more than 4,000 people.
- Premium cigars
- Tobacco retail
Why Davidoff ranks No. 8 in Consumer Brands
Oettinger Davidoff began as a tobacco shop in Basel in 1875 and took over Zino Davidoff's Geneva business in 1970. The Davidoff name gives it strong visibility. Its cigars are made in the Dominican Republic and Honduras, so its Swiss value is low.
Swiss connections
- Cigar production moved to the Dominican Republic in 1991.
- Ownership passed to the next generation of the Schneider family in January 2026.
How the score is made
Global scale
CHF 545m revenue.
Global visibility
Worldwide search interest and brand demand signals, measured against a reference brand.
Swiss value
Swiss headquarters, design and R&D; made abroad.
Impact
No current SBTi target. Not a certified B Corp.
Philanthropy
No charitable foundation found.
Impact and philanthropy together make up the impact measure. How the ranking works.
Key figures
- Revenue used in the ranking
- CHF 545m2025, company (Oettinger Davidoff group)
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
We have not found a published figure for employees in Switzerland for 2025 or 2026, and dividends paid to Swiss shareholders are not published, so neither is shown.
Profile
- Registered office
- BaselCanton of Basel-Stadt
- Language region
- German-speaking
- Category
- Consumer Brands
- Ownership
- Family-ownedSchneider family
- Main customers
- Consumers and businesses
- Chief executive
- Beat HauensteinSince 2017. Source
- Chair
- Domenico ScalaSource
- Founded
- 1875
In Switzerland
- Basel BSHeadquarters
Over time
| Year | Revenue |
|---|---|
| 2025 | CHF 545m |
As reported by the company, in its own reporting currency.
Milestones
- 1875Max Oettinger opens a tobacco shop in Basel.
- 1970Takes over Zino Davidoff's shop in Geneva.
- 1991Cigar production moves to the Dominican Republic.
- 2008Acquires Camacho.
- 2026Ownership passes to the next generation of the Schneider family.
Also in Consumer Brands
See all 10 brands in Consumer Brands. Read the 2026 data story for Consumer Brands.
Sources
- Revenue used in the ranking: Oettinger Davidoff annual media release 2025 (2025).
- Company profile, sites, history and milestones: oettingerdavidoff.com.
- Climate target: Science Based Targets initiative dashboard, status at 30 June 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Davidoff can publish figures for the next edition, tell us. Corrections are recorded with their source.