Swiss Lions rankings | 2026 edition
Rado
Rado is No. 20 in the Watches and Jewellery ranking, with a score of 39.9 out of 100. It is not among the Swiss Lions 100 for 2026. Registered office: Lengnau, canton of Bern.
- Swiss Lions score
- 39.9
- Swiss Lions 100
- Not in the 100 for 2026
- Watches and Jewellery
- 20of 20
About
Lengnau-based watch brand of the Swatch Group, known for scratch-resistant designs and high-tech ceramic watches, sold through more than 3,000 points of sale worldwide.
Rado is a Swiss watch brand based in Lengnau, canton of Bern, and part of the Swatch Group. It is known for high-tech ceramic watches, produced in more than 20 colours by the group company Comadur, and for the DiaStar of 1962, which it presents as the first scratch-resistant watch. Its collections include DiaStar, Captain Cook, Anatom, Integral and models with Le Corbusier colours, using movements from ETA adapted to its specifications. It sells through more than 3,000 points of sale, mostly wholesale, with India its largest market and Switzerland, the Middle East and the United States also important.
- DiaStar
- Captain Cook
- Integral
- Anatom
- Le Corbusier colour editions
- High-tech ceramic watches
Links
How the score is made
Global scale
CHF 164m e revenue.
Swiss value
Swiss made.
Global visibility
Online attention across languages, and worldwide search interest.
Impact
No current SBTi target. Not a certified B Corp.
Philanthropy
No charitable foundation found.
Impact and philanthropy together make up the impact measure. How the ranking works.
Key figures
- Revenue used in the ranking
- CHF 164m e2025, estimate
Shares and listing
- Parent company
- Swatch GroupListed on SIX Swiss Exchange, ticker UHR (bearer); UHRN (registered).
The parent group reports its results as a whole, so profit, dividends and employee numbers are not published for this brand alone.
We have not found a published figure for employees in Switzerland for 2025 or 2026, and dividends paid to Swiss shareholders are not published, so neither is shown.
Profile
- Registered office
- LengnauCanton of Bern
- Language region
- German-speaking
- Category
- Watches and Jewellery
- Ownership
- Part of the Swatch Group
- Chief executive
- Adrian BosshardSince 2020. Source
- Global reach
- More than 3,000 points of sale worldwideSource
- Founded
- 1917
In Switzerland
- Lengnau BEHeadquarters and archive
Milestones
- 1917Three Schlup brothers found the Schlup & Co. watch factory in Lengnau.
- 1962Launches the DiaStar, presented as the world's first scratch-resistant watch.
- 2020Adrian Bosshard, formerly CEO of Certina, becomes CEO.
Also in Watches and Jewellery
1RolexScore 82.2
2Audemars PiguetScore 67.5
3OmegaScore 62.4
4Patek PhilippeScore 59.7
5BreitlingScore 59.4
6TudorScore 57.2
See all 20 brands in Watches and Jewellery. Read the 2026 data story for Watches and Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley and LuxeConsult, Swiss watch report (February 2026) (2025).
- Company profile, sites, history and milestones: press.rado.com, swisswatches-magazine.com.
- Climate target: Science Based Targets initiative dashboard, status at 30 June 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Rado can publish figures for the next edition, tell us. Corrections are recorded with their source.