Swiss Lions 100 | 2026 edition
TAG Heuer
TAG Heuer is No. 42 in the Swiss Lions 100 and No. 6 in Watches & Jewellery, with a score of 52.2 out of 100. Headquarters: La Chaux-de-Fonds, canton of Neuchâtel.
- Swiss Lions score
- 52.2
- Overall rank
- 42of 100
- Watches & Jewellery
- 6of 16
About
Watchmaker founded by Edouard Heuer in Saint-Imier in 1860, known for its chronographs and links to motor racing. It is owned by LVMH.
How the score is made
Global scale
CHF 742m e revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
Net-zero target validated (group: LVMH). Not a certified B Corp.
Philanthropy
None found.
Key figures
- Revenue used in the ranking
- CHF 742m e2024, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- La Chaux-de-FondsCanton of Neuchâtel
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Ownership
- Part of LVMH
- Main customers
- Consumers (B2C)
- Chief executive
- Béatrice GoasglasSince 2026. Source
- Founded
- 1860
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 79.2
2Audemars PiguetScore 62.2
3OmegaScore 56.8
4Patek PhilippeScore 54.7
5BreitlingScore 52.3
7Richard MilleScore 50.1
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via watchranker (2024).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or TAG Heuer can publish figures for the next edition, tell us. Corrections are recorded with their source.