Swiss Lions 100 | 2026 edition
Rolex
Rolex is No. 3 in the Swiss Lions 100 and No. 1 in Watches & Jewellery, with a score of 79.2 out of 100. Headquarters: Geneva, canton of Geneva.
- Swiss Lions score
- 79.2
- Overall rank
- 3of 100
- Watches & Jewellery
- 1of 16
About
Geneva watchmaker known for the Oyster case, the Submariner, the Daytona and the Datejust. It designs and makes its own movements, cases, dials and bracelets in Switzerland.
Why Rolex ranks No. 3
Rolex is the highest-ranked watch brand and third overall. Every watch is Swiss made, it has the strongest global prominence of any brand in the ranking, and as a foundation-owned company it scores fully on philanthropy.
Swiss connections
- Hans Wilsdorf founded the business in London in 1905 and moved it to Geneva after the First World War.
- Since 1960 Rolex has been owned by the Hans Wilsdorf Foundation, so its profits support charitable causes rather than shareholders.
How the score is made
Global scale
CHF 11.0bn e revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
Near-term target validated. Not a certified B Corp.
Philanthropy
Foundation-owned: Hans Wilsdorf Foundation.
Key figures
- Revenue used in the ranking
- CHF 11.0bn e2025, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- GenevaCanton of Geneva
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Ownership
- Foundation-ownedHans Wilsdorf Foundation
- Main customers
- Consumers (B2C)
- Chief executive
- Jean-Frédéric DufourSince 2015. Source
- Founded
- 1905
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
2Audemars PiguetScore 62.2
3OmegaScore 56.8
4Patek PhilippeScore 54.7
5BreitlingScore 52.3
6TAG HeuerScore 52.2
7Richard MilleScore 50.1
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via Forbes Spain (2025).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Rolex can publish figures for the next edition, tell us. Corrections are recorded with their source.