Swiss Lions 100 | 2026 edition
On
On is No. 72 in the Swiss Lions 100 and No. 3 in Consumer Goods & Design, with a score of 42.0 out of 100. Headquarters: Zurich, canton of Zurich.
- Swiss Lions score
- 42.0
- Overall rank
- 72of 100
- Consumer Goods & Design
- 3of 5
About
Running shoe and sportswear brand founded in Zurich in 2010, known for its CloudTec sole.
Why On ranks No. 72
On ranks third in Consumer Goods and Design on the strength of fast-growing global revenue and very high recognition. It scores nothing on Swiss value creation because its shoes are made outside Switzerland.
Swiss connections
- It was founded in Zurich in 2010 by Olivier Bernhard, David Allemann and Caspar Coppetti.
- It is the only brand in the Swiss Lions 100 founded in the last 20 years.
How the score is made
Global scale
CHF 3.0bn revenue.
Swiss value
Swiss made: No.
Prominence
Online attention across languages, and worldwide search interest.
Impact
Near-term target validated. Not a certified B Corp.
Philanthropy
None found.
Key figures
- Revenue used in the ranking
- CHF 3.0bnFY2025, company
- Revenue
- CHF 3.2bnTwelve months to 30 June 2026
- Net profit
- CHF 396mAttributable to shareholders
- Employees worldwide
- 3,963
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- ZurichCanton of Zurich
- Language region
- German-speaking
- Category
- Consumer Goods & Design
- Ownership
- Listed
- Main customers
- Consumers (B2C)
- Chief executive
- Martin HoffmannSince 2025. Source
- Founded
- 2010
Nearby in the Swiss Lions 100
Also in Consumer Goods & Design
See all 5 brands in Consumer Goods & Design.
Sources
- Revenue used in the ranking: On investor release FY2025 (FY2025).
- Revenue, net profit, dividends and employees: stockanalysis.com, from company filings.
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or On can publish figures for the next edition, tell us. Corrections are recorded with their source.