Swiss Lions 100 | 2026 edition
Audemars Piguet
Audemars Piguet is No. 14 in the Swiss Lions 100 and No. 2 in Watches & Jewellery, with a score of 62.2 out of 100. Headquarters: Le Brassus, canton of Vaud.
- Swiss Lions score
- 62.2
- Overall rank
- 14of 100
- Watches & Jewellery
- 2of 16
About
Independent watchmaker founded in 1875 in Le Brassus in the Vallée de Joux and still owned by its founding families. Its best-known model is the Royal Oak.
Why Audemars Piguet ranks No. 14
Audemars Piguet is the second-highest watch brand. All of its watches are Swiss made, it has strong global recognition, and it holds a validated climate target and a charitable foundation.
Swiss connections
- It has been based in Le Brassus in the Vallée de Joux since its founding in 1875 and is still owned by the founding families.
- Its Royal Oak, designed by Gérald Genta and launched in 1972, was one of the first luxury sports watches in steel.
How the score is made
Global scale
CHF 2.6bn e revenue.
Swiss value
Swiss made: Yes.
Prominence
Online attention across languages, and worldwide search interest.
Impact
Near-term target validated. Not a certified B Corp.
Philanthropy
Corporate foundation: Fondation Audemars Piguet pour le Bien Commun.
Key figures
- Revenue used in the ranking
- CHF 2.6bn e2025, estimate
Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.
Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.
Profile
- Headquarters
- Le BrassusCanton of Vaud
- Language region
- French-speaking
- Category
- Watches & Jewellery
- Ownership
- Family-ownedAudemars and Piguet families
- Main customers
- Consumers (B2C)
- Chief executive
- Ilaria RestaSince 2024. Swiss and Italian nationality. Source
- Founded
- 1875
Nearby in the Swiss Lions 100
Also in Watches & Jewellery
1RolexScore 79.2
3OmegaScore 56.8
4Patek PhilippeScore 54.7
5BreitlingScore 52.3
6TAG HeuerScore 52.2
7Richard MilleScore 50.1
See all 16 brands in Watches & Jewellery.
Sources
- Revenue used in the ranking: Morgan Stanley/LuxeConsult via Forbes Spain (2025).
- Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.
Something out of date?
If a figure is wrong, or Audemars Piguet can publish figures for the next edition, tell us. Corrections are recorded with their source.