Swiss Lions 100 | 2026 edition

Emil Frey

Emil Frey is No. 42 in the Swiss Lions 100 and No. 8 in Logistics, Services & Trade, with a score of 54.9 out of 100. Headquarters: Zurich, canton of Zurich.

Swiss Lions score
54.9
Overall rank
42of 100

About

Family-owned car importer and dealer group founded in Zurich in 1924, now active in a dozen European countries.

Why Emil Frey ranks No. 42

Emil Frey started as a bicycle and motorcycle repair shop in Zurich in 1924 and became one of Europe's largest car dealer groups, with operations in a dozen countries from Germany and France to Poland and Serbia. The family still owns it. Its revenue is a press estimate, as the group publishes no accounts.

Swiss connections

  • Founded in Zurich in 1924 by Emil Frey and still owned by the Frey family.
  • In Switzerland it imports and sells cars for several manufacturers, and runs the Emil Frey Classics centre in Safenwil.

How the score is made

Global scale

75.7

CHF 16.8bn e revenue.

Swiss value

60

Founded in Switzerland.

Global visibility

44

Online attention across languages, and worldwide search interest.

Impact

0

No current SBTi target. Not a certified B Corp.

Philanthropy

0

No charitable foundation found.

Impact and philanthropy together make up the impact measure. How the ranking works.

Key figures

Revenue used in the ranking
CHF 16.8bn e2024, estimate

Not listed on a stock exchange, so profit, dividends and employee numbers are not published in a comparable form.

Employees in Switzerland and dividends paid to Swiss shareholders are not published consistently, so they are not shown.

Profile

Headquarters
ZurichCanton of Zurich
Language region
German-speaking
Ownership
Family-ownedFrey family
Main customers
Consumers (B2C)
Chief executive
Gerhard SchürmannSource
Founded
1924

Nearby in the Swiss Lions 100

Also in Logistics, Services & Trade

See all 15 brands in Logistics, Services & Trade.

Sources

  • Revenue used in the ranking: bilanz.ch (2024).
  • Climate target: Science Based Targets initiative dashboard, October 2026. Foundations: Swiss commercial register. B Corp: B Lab directory.

Something out of date?

If a figure is wrong, or Emil Frey can publish figures for the next edition, tell us. Corrections are recorded with their source.

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